Video commercials represent the fastest growing segment of online advertising.  We supply inventory for this exploding demand through an ad-supported network of video entertainment channels – located directly on the consumer desktop.

Richer, faster, and more personalized than websites, DeskSite channels give consumers instant access to TV-quality video entertainment with guaranteed relevancy.  Marketers may explicitly target video commercials by age and gender while controlling both reach and frequency – all inside of a TiVo-proof environment with real-time accountability.

On a dollar-for-dollar basis, a media buy on our desktop network delivers a significantly higher ROI than either television or websites.

DeskSite channels are opt-in software programs that create an entirely new communication portal on the desktop itself – operating wholly independent of websites or email.  In the digital universe, this is beachfront real estate.

Each individually branded software program serves as a micro-entertainment channel solely dedicated to a single subject, genre, or entertainment brand.  These new ‘desktop sites’ are designed to deliver, display, track, and manage licensed digital content in the most efficient manner possible – especially full screen, TV-quality video.  Features include transparent content acquisition, automatic content management, multi-state content tracks within the same channel, multi-state advertising tracks within the same programming feeds, and proprietary digital rights management.

Consumers are proactively engaged by audio and visual alerts whenever new content has arrived.  Typically, videos are only a few minutes long, and have either been specifically requested by the user or fit within extremely narrow, user-defined parameters – thus guaranteeing relevancy.  Video ads make up only ~8% per hour of content, significantly limiting message clutter; (compare to ~30% with TV and ~12% with most major web portals).  A corresponding (clickable) banner will appear at the end of any video containing an advertisement – if clicked, your website will open in its own branded window, separate from the primary application.

In aggregate, DeskSite channels represent a video entertainment network that offers marketers a number of evolutionary advantages over both television and websites.  For example, wasted views are virtually eliminated by ‘microcasting’ your ad to only those consumers who fall exactly within your desired criteria; this is accomplished with proprietary technology capable of targeting a single viewer profile among millions.  For a complete list of advantages, please click on Marketer ROI.

In summary, DeskSite channels provide an ad-supported entertainment experience with a relevancy factor unmatched by any other video network – online or off.