Dozens of teams.
Millions of viewers.
Every major CTV platform.
One IO.

Even America’s most popular sports teams lack the audience scale and geographic dispersion to capture national TV budgets. Unfortunately, however, ad campaigns run across national sports networks (or even league platforms), simply cannot confer the brand association value nor resonating influence of an individual team’s deep connection with their lifelong fans.

So, how can brands leverage team affinity and prestige while still reaching broadcast-level audiences?

Direct Sports Network utilizes innovational Connected Television (CTV) technologies to deliver SuperFans exclusive programming from their favorite teams & athletes, while enabling advertisers to reach millions of sports fans by running video ad campaigns across hundreds of team-branded CTV apps…all with a single IO.

Got Millennials?

77% of our three (3) million monthly unique viewers are Millennials (18 – 34) and 91% are male, offering the exceptional ROI of a highly concentrated demographic.

Passion.
Intensity.
Engagement.

This isn’t the bland neutrality of ESPN. This is the passion of the Pittsburgh Steelers. This is the intensity of the Boston Bruins.

DSN audiences are deeply invested in our programming; invest alongside them, and let your campaigns tap into the emotion our viewers experience as they connect directly with the sports teams they’ve loyally supported since childhood.

Power tools
for branding

The ultimate sports network, DSN is a brand-safe video platform engineered to ensure your TV commercials are viewed to completion by Cord Shavers, Cord Cutters, and Cord Nevers.

DSN is accessible on all of the most popular OTT platforms, including Amazon’s Fire TV, Roku, Apple TV, Xbox, and others. Our technologies are natively integrated into Smart TVs, Blu-ray players, game consoles, and streaming devices.

Brand Safety 2.0

DSN is not Facebook or YouTube or their chronic content and trafficking problems endemic to User-Generated Content.

DSN is Emmy-winning sports programming from nationally-recognized entertainment brands.

DSN’s entire content library is sourced from teams across the NFL, NHL, MLS, and NASCAR – thereby guaranteeing your campaigns run inside verifiably premium content, every time.

Our massive network offers viewers more than 300 channels On Demand, while averaging at least ten (10) hours of new, highly-relevant programming every day.

It’s still television, just better.

When you only have 30-seconds, screen size matters. And, as it turns out, audio is pretty important too. Ditch mobile’s micro-screens and distracted viewers; instead, splash your commercials across Big Screen TVs in Ultra-High-Definition with Dolby surround sound.

DSN has been expressly constructed to deliver sports programming to connected TV sets within an ad-supported ecosystem. An alternative ad platform to broadcast & cable, DSN allows you to run uninterrupted TV commercials in living rooms, bedrooms, and Mancaves across the United States.

Responsible
Ad Loads

This is not Hulu.

DSN never exceeds an 8% ad load. In fact, we utilize proprietary, patent-pending ad technologies to guarantee viewers see less than 5 minutes of ads per hour, even when devices are powered off between viewing sessions.

With Hulu’s ad loads exceeding 16%, your message must wade through 200% more ad clutter than with DSN. Of course, with so much more ad time, clutter is no longer your biggest problem: Higher ad loads require multi-spot pods – which encourages viewers to handle tasks during commercial breaks. Unlike Hulu, DSN exclusively runs single-spot pods, ensuring nobody breaks for the kitchen the moment your ad starts running.

Fair Pricing

The vast majority of video ads served on the Internet are not watched to completion. Under the IAB’s ‘best practices’, digital networks may charge for a ‘view’ after only 2-seconds. Facebook, for example, charges after just 3-seconds; further, of the ads that clear Facebook’s 3-second payment threshold, only 12% will be watched to completion. Meaning that 88% of the video commercials advertisers pay Facebook to deliver are never seen in their entirety, with most interrupted after only a few seconds – but not before Facebook registers a charge against your budget.

Obviously, the cost to guarantee a viewer watches only a few seconds of your ad (via CPM pricing) will be less than the cost to guarantee they watch a full 30-seconds (via CPCV pricing). Accordingly, while CPM rates are lower than CPCV on an absolute basis, the vastly higher ROI of CPCV pricing is unmistakable: Facebook only guarantees 10% of your ad (i.e., 3-seconds) will be seen when using CPM pricing models. Can your 30-second ad generate meaningful message absorption and retention in just 3-seconds? CPCV guarantees a viewer ingests 100% of your message, or you don’t pay.

DSN’s pricing model eliminates risk, while introducing higher accuracy to your campaign’s ROI projections.

Let’s Talk

DSN is the sports network fans have always wanted and brands have always needed.

Reach out, we’d like to help.

Opinions

“Direct Sports Network's ability to reach team fans when and where they are most engaged is a compelling proposition.”

Jason Maltby,
Director of National Broadcast TV,
Mindshare (GroupM)
MindshareGroupM

“Direct Sports Network provides a truly innovative way of reaching out to, and connecting with, super fans wherever they may be. This is a transformative way of reaching our target audience right where they are and keeping them captive with our messaging.”

Erwin Raphael,
COO,
Genesis (Hyundai)
Hyundai

“Direct Sports Network is a platform that by its design is a constructive way for brands to connect with people through their passion for professional sports. It's a way for brands to make their relationship with people relevant and participative.”

Bill Hickman,
Worldwide Chief Growth Officer,
Leo Burnett (Publicis)
Leo BurnettPublicis

“ Direct Sports Network's ability to reach team fans when and where they are most engaged is a compelling proposition.”

Jason Maltby, Director of National Broadcast TV, Mindshare (GroupM)
Mindshare

“Direct Sports Network provides a truly innovative way of reaching out to, and connecting with, super fans wherever they may be. This is a transformative way of reaching our target audience right where they are and keeping them captive with our messaging.”

Erwin Raphael, General Manager, Genesis (Hyundai)

“Direct Sports Network is a platform that by its design is a constructive way for brands to connect with people through their passion for professional sports. It's a way for brands to make their relationship with people relevant and participative.”

Bill Hickman, Worldwide Chief Growth Officer, Leo Burnett (Publicis)

Try Before You Buy

Sometimes the most effective method to evaluate a prospective media investment is to experience the network for yourself.  Previewing Direct Sports Network is like a virtual Upfront presentation, but without the travel or the crowds.  You’ll need a Smart TV, game console, or one of the streaming media players shown below. Click on the brand of your preferred device, follow the step-by-step instructions, and you’ll be watching DSN within minutes…

Streaming Media Players


Game Consoles

Smart TVs


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